Meet The Florists

We're South End Stems

Hello! we’re Diamond and Gigi — the faces behind South End Stems! After spending over eight years combined in the floral industry, we dreamed of creating a space where beautiful flowers could feel a little more within reach for everyday people. We know flowers are a luxury, but we believe they should be something everyone can enjoy — whether it’s a big celebration or just a Tuesday afternoon.

South End Stems is all about bringing fresh, high-quality blooms to our community with a style that's creative, fun, and approachable. We love what we do, and we can't wait to share a little more beauty (and a lot more flowers!) with you.

Florist

Gabby

I’m Gabby! I'm a lifelong artist who works with everything from paintbrushes to flowers. What I love most about being a Florist is the way I can connect with people. Whether I'm designing a bouquet for a celebration or helping someone through a harder moment, it means so much to be a part of those emotions and brighten someone's day through something as simple — and powerful — as flowers.

Building South End Stems has been a dream for me: a way to create something that feels fun, modern, approachable, and completely true to who I am. I want everyone who finds us to feel welcomed, inspired, and a little more joyful!


When I’m not designing with flowers, I'm usually working on art, painting, exploring local coffee shops and leaving with a matcha latte in hand, spending time with my pets, or planning new adventures with my closest friends — the people who keep me grounded and inspired every day.

Florist

Diamond

I'm Diamond, co-owner and one of the lead florists for South End Stems. 🌺

For me, floristry is not just a hobby- it's an art form. Each arrangement is thoughtfully curated to evoke emotion, create atmosphere, and leave a lasting impression. My journey into floral design began with a simple love for beauty and blossomed into a deep passion for creating unforgettable experiences through flowers.

Every detail matters- from the perfect color palette to the delicate textures that make an arrangement truly unforgettable. I believe that flowers have the power to elevate any space- and I am committed to ensuring every design I create reflects your story with grace, style, and artistry.